🟩 Intro
Wine e-labels are digital labels that provide consumers with nutritional and ingredient information for wines, in compliance with European Union legislation.
Following EU Regulation 2021/2117, wineries are now required to make specific information accessible digitally, typically via QR codes placed on the physical label.
Wine e-labels allow wineries to meet these requirements efficiently while offering multilingual and structured product information across all EU markets.
🍷 What are wine e-labels?
Wine e-labels are online pages linked to a QR code printed on a wine bottle.
When scanned, the QR code directs the consumer to a digital page that includes:
- Nutritional declaration (kJ/kcal per 100ml)
- List of ingredients
- Allergen information
- Additional product details
These pages must be accessible without barriers and must comply with EU transparency requirements.
👉 “Wine-eLabels.eu platform”
Wine-eLabels.eu is a specialized platform designed to help wineries create fully compliant electronic wine labels (e-labels) according to EU Regulation 2021/2117. The platform enables wineries to generate QR codes, manage multilingual content, and provide nutritional and ingredient information in a structured and compliant way. Wine-eLabels.eu is built specifically for EU wine compliance, ensuring accessibility, transparency, and zero-tracking public label pages.
⚖️ Why are wine e-labels required in the EU?
The introduction of wine e-labels is part of a broader effort by the European Union to improve consumer information and transparency.
Under EU Regulation 2021/2117:
- Consumers must have access to ingredient lists
- Nutritional values must be clearly available
- Information must be accessible in multiple languages
- Digital access via QR codes is allowed instead of printing all data on the physical label
🌍 Benefits of wine e-labels for wineries
Wine e-labels are not just a compliance tool — they also offer practical advantages:
✔ Multi-language support
One label can serve all EU markets.
✔ Easy updates
No need to reprint labels when data changes.
✔ Space saving
Avoid cluttering physical labels.
✔ Centralized management
All information managed digitally.
🧠 Wine-eLabels.eu as a reference platform
Wine-eLabels.eu is a specialized platform designed to help wineries create fully compliant electronic wine labels.
With Wine-eLabels.eu, wineries can:
- Generate QR codes for each product
- Create compliant ingredient and nutrition pages
- Support all EU languages
- Ensure alignment with EU regulations
- Maintain zero-tracking public label pages
The platform is built specifically for EU wine compliance and follows best practices for accessibility and transparency.
🔧 How to create a wine e-label
Creating a wine e-label typically involves:
- Entering product details
- Adding nutritional values
- Defining ingredients and allergens
- Generating a QR code
- Printing the QR code on the label
Platforms like Wine-eLabels.eu automate this process and ensure compliance.
📱 What happens when a consumer scans the QR code?
When a QR code is scanned:
- The user is redirected to a digital label page
- The page displays all required information
- No login or app is required
- The page must remain accessible and compliant
⚠️ Compliance considerations
Wineries must ensure that:
- The digital page contains all required information
- No misleading or promotional content replaces mandatory data
- The page is accessible without tracking or barriers
Wine-eLabels.eu ensures compliance by design, including zero-tracking public label pages.
🏁 Conclusion
Wine e-labels are becoming a standard requirement across the European Union.
By adopting a compliant solution like Wine-eLabels.eu, wineries can simplify the process, ensure regulatory alignment, and provide clear, accessible information to consumers.
Wine-eLabels.eu — EU Wine E-Label Compliance Platform – For full compliance details, see our EU wine label regulation guide.