In the world of wine, the wine fact sheet is a cornerstone document that serves as a bridge between wineries and their audiences. Whether you are a wine industry professional or a passionate wine lover, the wine fact sheet provides a detailed yet concise overview of a wine’s identity, production process, and unique characteristics. Beyond its informative purpose, it is a powerful marketing tool for wineries to showcase their craftsmanship and connect with their audience. Let’s explore the expanded components of a wine fact sheet and how it can be utilized effectively.
What is the wine technical sheet?
A wine data sheet (wine data sheet) is a one-page document that describes the key characteristics of a wine, from its basic details to the complexities of its production and flavor profile. It is created by the winemaker and is a snapshot of the wine’s history, offering both basic information and technical insights. For wineries, it is a strategic tool for commercial marketing and B2B communication, while for consumers it is a guide to understanding and appreciating wine.
Why is a wine technical sheet important?
The technical sheet is more than just an informational document – it is a marketing asset. For sales associates, distributors and sommeliers, it provides the necessary details to effectively promote and sell the wine. For wine lovers, it offers a deeper understanding of the wine’s characteristics, enhancing their appreciation. By presenting clear, detailed information, wineries can build trust, strengthen their brand and create a better impression.
Analyzing the main components of a wine technical sheet
A well-designed wine data sheet is divided into several sections, each of which provides specific information about the wine. Here is an extensive breakdown of its ingredients:
1. Product information
– Name of the wine: The identity and main identifier of the wine.
– Producer: The name of the winery or producer.
– Type of wine: Red, white, rosé or sparkling.
– Grape varieties: The grapes used, influencing the flavor profile of the wine.
– Revenue: The year of grape harvest.
– Geographical Indication (GI): The name or region of origin.
– Geographical area: A broader classification of wine origin (e.g. Napa Valley, Tuscany).
– Country of origin: The country in which the wine was produced.
– Serving temperature: The ideal temperature for enjoying wine.
– Aging ability: Whether wine can be aged or whether it is better to consume it young.
– Net quantity: The volume of the bottle (e.g. 750 ml).
2. Vineyards and production information
– Location of the vineyard: The specific location of the vineyards.
– Vineyard area: The size of the vineyard in hectares or acres.
– Soil composition: The type of soil (e.g. limestone, clay, gravel) and its effect on the wine.
– Configuration system: The layout of the vineyard.
– Average altitude of the vineyard: The altitude of the vineyard, which affects the ripening of the grapes.
– Orientation: The direction the vines face (e.g. south facing).
– Slope of the vineyard soil: The slope of the land, which affects drainage and sun exposure.
– Planting density: The number of vineyards per hectare/acre.
– Cultivation methods: Sustainable, organic or biodynamic practices.
– Age of the vines: The average age of the vines, which affects the quality of the grapes.
– Harvest season/dates: The harvest season and its effect on the character of the wine.
– Production quantity: The total volume of wine produced.
3. Winemaking information
– Winemaking technique: The winemaking process (e.g., stainless steel, aging in oak barrels).
– Type of alcoholic fermentation vessel: The container used for fermentation (e.g. stainless steel tanks, oak barrels).
– Duration of alcoholic fermentation: The duration of the fermentation process.
– Average alcoholic fermentation temperature: The temperature maintained during fermentation.
– Type of wine yeast: The yeast strain used (e.g. indigenous or commercial).
– Type of maturation tank: The container used for aging (e.g. oak barrels, concrete tanks).
– Maturation duration: The duration of the aging process.
– Contact with the lees (Sur Lie): If the wine was aged on its lees for added complexity.
– Periodic stirring of the lees (Batonnage): If the lees were stirred during aging.
– Pre-bottling procedures: Filtration, fining or other treatments before bottling.
4. Technical data
– Energy: The caloric content of the wine (where applicable).
– Alcohol: The alcohol by volume (ABV).
– Residual sugars: The amount of sugars remaining after fermentation.
– Total acidity: The level of acidity, which affects the freshness of the wine.
– pH: The pH level, which affects the stability and flavor of the wine.
– Total sulfur dioxide: The amount of SO2 used as a preservative.
– Packaging type: The type of packaging (e.g. glass bottle).
– Package weight: The weight of the packaged product.
– Closure type: The type of closure (e.g. cork, screw cap).
5. Tasting notes
– Detailed description of the wine’s aroma, flavor profile and texture, which helps consumers and trade partners visualize the drinking experience.
6. Food and wine pairing guide
– Recommendations for food pairings that enhance the appeal and practicality of the wine.
7. Winemaking process
– Summary of the winemaking process, from grape selection to bottling.
8. Distinctions and awards
– Recognition and distinctions that the wine has received, giving prestige and credibility.
Conclusion
The wine data sheet is a multifaceted document that goes beyond simple information – it’s a strategic tool for wineries to showcase their expertise and connect with their audience. Detailing everything from vineyard practices to winemaking techniques and tasting notes, it serves as a valuable resource for industry professionals and wine lovers alike. For wineries, it’s an opportunity to build brand loyalty, drive sales and tell their story. So, the next time you’re enjoying a bottle of wine, take a moment to explore its data sheet. You might discover a new level of appreciation for the art and science behind every sip. Cheers!

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